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Privacy Policy

Last updated: [08 January 2026]

1. Introduction

Better Call Max (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, book dog walking services, or make payments online.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

For data protection purposes, we are the Data Controller.

3. What Personal Data We Collect

We may collect and process the following information:

a) Information you provide directly

  • Name

  • Email address

  • Phone number

  • Home address (for dog collection/drop-off)

  • Dog details (name, breed, behaviour notes, veterinary info if provided)

  • Booking details and service preferences

b) Payment information

Payments are processed securely by third-party payment providers.
We do not store your full card details.

c) Technical data

  • IP address

  • Browser type

  • Device information

  • Cookies and usage data (see Cookies section)

4. How We Use Your Data

We use your data to:

  • Provide and manage dog walking services

  • Process bookings and payments

  • Communicate with you about your bookings

  • Keep records for legal and accounting purposes

  • Improve our website and services

  • Meet legal obligations

5. Legal Basis for Processing

Under UK GDPR, we process your data based on:

  • Contract – to provide dog walking services you book

  • Legal obligation – for tax and record-keeping

  • Legitimate interests – running and improving our business

  • Consent – where required (e.g. marketing emails)

6. Sharing Your Data

We only share your data where necessary, including with:

  • Payment processors

  • Booking or scheduling software providers

  • Accountants or legal advisers

  • IT and website hosting providers

All third parties are required to protect your data and use it lawfully.

7. Data Storage & Security

We:

  • Store data securely

  • Limit access to authorised persons only

  • Use secure systems and passwords

  • Retain data only as long as necessary

8. How Long We Keep Your Data

  • Booking and customer records: up to 7 years (for legal/accounting reasons)

  • Marketing data: until you withdraw consent

  • Website analytics: as per our cookie settings

9. Your Data Protection Rights

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact: [Your Contact Email]

10. Cookies

Our website uses cookies to:

  • Ensure the site functions correctly

  • Analyse website traffic

  • Improve user experience

You can control cookies through your browser settings.
[Optional: Link to a separate Cookie Policy]

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Phone: 0303 123 1113

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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Accessibility Statement

We aim to make our website as accessible and easy to use as possible for everyone.

If you experience any difficulty using our website or need information in a different format, please contact us at [email address] and we will do our best to help.

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